Sam Fraser (MISTD)

FULL SITE COMING SOON FULL SITE COMING SOON FULL SITE COMING SOON FULL SITE COMING SOON FULL SITE COMING SOON 


Recognition

DINZ Best Awards (Bronze)
ISTD (Commendation)


2020
2020

Contractors

Warner Music Group
Dick & Jane
The Performance Arcade

 
2018
2020
2021


Education

Massey University
Visual Communication
B.Des (hons)



2017
-
2020


Contact me

+64 21 2160524
sam.fra@icloud.com


w
24hr
24hr


All images © 2017-2021 Sam Fraser, Wellington, New Zealand
Mark

New Zealand Drum and Bass

BRANDING / 2021
 

For almost the entirety of 2020, international Drum and Bass artists were unable to visit New Zealand because of the COVID-19 pandemic. While many would have considered this detrimental to the NZ dnb scene, it created something special. It brought the New Zealand dnb community closer together. It gave headline gigs to bedroom DJs, it created underground raves in all corners of the country and it rallied a community of fans that would sell out clubs week in, week out. All of this was documented and promoted in one place - the NZ dnb Instagram page.
        With NZ dnb’s steady growth over the last year, they needed a distinct logotype that could be applied to their collateral. I developed a line of merchandise that has been worn by a handful of the drum and bass superstars, such as Netsky, Kanine and Delta Heavy. 



Netsky Wearing NZ Dnb hoodie, Glasshouse tour, 2021.
Mark